Recruiting top talent is one of the biggest challenges companies face today. From year to year, the labor market is becoming more and more demanding, and the expectations of candidates are growing. A good salary, benefits and professional development are just the beginning. Today, what really attracts employees is the organizational culture, the office or space to work and the opportunity to develop in a company with whose mission they can identify with. Employer Branding is today a key tool in attracting and retaining talent. It is a holistic approach to building the company's image as an employer that cares about its employees and offers them suitable working conditions. However, building a strong employer brand is not only about attractive recruitment announcements and offers of benefits — it is also about the space in which the company operates, the working atmosphere and how employees feel in their role.
1. Łódź - a city in the center of Poland
Łódź, located in the very center of the country, offers good communication and a convenient geographical location. The city is close to two main motorway junctions — A1 and A2, which provides easy access to all major cities in Poland, such as Warsaw, Wrocław, Poznań and Gdańsk. Good rail and air connections make it a great location for companies that need effective communication with both employees and customers at home and abroad.
2. Rental Cost and Flexibility of Arrangement
Compared to larger metropolises, such as Warsaw or Krakow, Łódź is still competitive in terms of rental costs, which makes it an attractive solution for companies looking for a quality office at a favorable price. In addition, many office buildings in Łódź, such as Stara Drukarnia, gives layout flexibility, thanks to which the office space can be adapted to the specific needs of companies — regardless of whether the company prefers open space, offices, or needs quiet zones or hot desks, which are perfect for working in hybrid mode.
3. Łódź is the City of the Future
Łódź is a city that combines tradition with modernity. On the one hand, it has a long industrial history, and on the other hand, it is a dynamically developing IT, start-up and business center. It is here that many companies are located looking for young, educated employees, thanks to the proximity of universities and the great potential of talent that appears on the job market. In addition, the optimal cost of living makes Łódź an increasingly attractive city for both employees and companies that want to attract the best.
Recruitment is an expensive and demanding process, so it is important that it runs smoothly and efficiently. Thanks to this, the selected candidates will want to stay in the company for longer. Returning to the value of employer branding, we should focus on the atmosphere and comfort in the workplace. Now imagine that you don't have to worry about this aspect because your office is located in Stara Drukarnia, at 130 Gdańska Street, in Łódź. An office building located in the heart of Łódź, combines modernity with a unique style and an extremely interesting history. It is a prestigious place that fosters creative thinking and team cooperation and emphasizes the individuality of each employee.
In the common part, Stara Drukarnia is not only a place of work, but a space that motivates action. Right from the entrance, the building stands out for its modern design, which combines spacious interiors with the severity of concrete and brick and the warm colors of the details. The whole is completed by large windows, allowing you to enjoy natural light and a large-format mural visible from virtually every window of the office building. Plants are also an important element of the decor. A large amount of greenery adds peace and harmony to the interior.
However, the key is that each company renting an office in Stara Drukarnia can design the interiors themselves according to the needs of teams and organizations. Thanks to the right arrangement, employees will feel comfortable, safe and at the same time they will know that this job is also prestigious. Such a feeling has a positive effect on the efficiency of the employee, satisfaction with work and, above all, with himself.
It is available on site training room area and intimate conference room - thanks to this, the organization of meetings or events can take place within the walls of the office building without the need to search and rent rooms outside the company's headquarters.
Importantly, the Stara Drukarnia is also the seat of art. There are original murals in the parking lot and staircases, and the interiors of the lobby and conference area are decorated with temporary exhibitions of Łódź artists. Such a climate, full of artistic inspiration, promotes creativity and has a positive effect on the working atmosphere. In addition, internal events are organized in the office building - only for tenants and their teams, such as barista workshops, bicycle service, first aid training or self-defense classes, and this year an even greater number of interesting and developing events await our tenants. Such initiatives have a positive impact on integration and strengthen ties between employees of different companies, which helps to build a positive image of the workplace and encourages business cooperation between teams.
The office space in Stara Drukarnia is also intimate, which allows for better relations between employees. The smaller volume of the building helps to avoid anonymity, and each employee feels that they are part of the community of our building. Of course, a person does not live by work alone, but thanks to the fact that the Stara Drukarnia is in the very center - near Piotrkowska Street, a person leaving work is immediately in the center of events. Cinemas, shopping malls, restaurants, cafes, fitness clubs - all this is at hand. Thanks to this, you can save such valuable time and immediately take advantage of what the city offers.
Now you definitely understand how many elements an employer branding consists of and how they affect the image of your company. That is why choosing the right place for an office, such as Stara Drukarnia, is extremely important.
In addition to attractive financial conditions, the space in which they work is equally important for employees. The atmosphere in the team, clearly defined positions and the onboarding process, which makes new employees quickly feel part of the team, are factors that determine whether an employee decides to work with the company for a long time. Employer Branding helps in creating such a space and in building lasting relationships with employees who feel valued, comfortable and inspired to act.
Stara Drukarnia is an excellent example of how the right office space, organizational culture and commitment to employer branding can influence the positive perception of the company by candidates. This type of place attracts young talents who are looking for an inspiring, modern and at the same time intimate work environment.
Employer Branding is the key to attracting and retaining the best employees, and the right location of the office, such as the one in Łódź, and well-thought-out office space, are of great importance in this process. Łódź offers companies not only a convenient location, but also more favorable rental costs and access to qualified employees. Stara Drukarnia, with its unique style and atmosphere, is an excellent example of a place that can help build a positive image of the company as an employer, attracting and retaining talents, even the most demanding ones.
Together with the Stara Drukarnia, bet on Łódź.
For more interesting articles, go to our informations. We also encourage you to visit our Linkedin to gain even more interesting information in the field of HR, team management, office space rental and the life of our office building.
A2 motorway access
Airport of the name S. Reymonda
